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After a month of mostly bad news for gay marriage foes, they have launched a new ad campaign featuring the new star of the anti-gay marriage movement, Miss California Carrie Prejean.

The National Organization for Marriage (NOM) is pushing back against a growing gay marriage momentum. The new ad accuses gay rights activists of attacking Prejean on her opposition to gay marriage.

Celebrity gossip blogger Perez Hilton, who is gay, attacked Prejean for answering during the Miss USA contest that she believed marriage "should be between a man and a woman." In a video posted at his blog, PerezHilton.com, he called her a "dumb bitch." And added that he would have snatched the pageant crown from her head if she would have won. He later apologized, asking Prejean out for "coffee and talk."

But the damage was done, and Prejean refused the offer.

Social conservatives might well be thanking Hilton about now. In viciously singling out Prejean, Hilton has provided them endless anti-gay fodder and helped create a new Christian conservative star.

It's Hilton's worst nightmare come true. His loud-mouth has gotten him in trouble before, but this time he appears to be on his own as the Christian right unloads on him. (Conservative radio host Michael Savage called him "a piece of human waste with eyes.") In dissecting the story, gay media outlets called out Prejean, accusing her of exploiting the incident to advance her own fame, but they also harrumphed and properly bolted away from Hilton.

"[W]e just try to pretend that he doesn't exit," Japhy Grant wrote at Queerty.com.

"He most certainly does not speak for us," Jeremy Hooper wrote at GoodAsYou.org.

The ad also draws in Human Rights Campaign (HRC) President Joe Solmonese, who squared off against NOM President Maggie Gallagher on MSNBC's Hardball. HRC has produced a website (www.hrc.com/endthelies) that calls out gay rights opponents on misinformation.

"Gay marriage activists attack people for supporting marriage because they don't want to debate the consequences of same-sex marriage," the ad says. Those consequences, the ad claims, will be dire for religious organizations and individuals that disagree with gay marriage.

"The only terrible consequence of marriage equality they've demonstrated so far is a gay blogger disagreeing with a beauty queen," Solmonese told POLITICO's Ben Smith.

But will the ad be effective in turning the tide? The group's last ad, Gathering Storm, was parodied to death and debuted in the same month that gay marriage has gained its most traction.

The ad, ironically, is titled No Offense.



Article provided in partnership with On Top Magazine